Pop up retail spots

Temporary retail outlets have long been a highlight of the Tokyo shopping scene. The trend can be traced back to the bubble economy days, when "cool" meant "extravagant." The six month disco in Kyoto, one year club in Shinbashi, all could be re-framed as "Pop up retail" spots. There is a resurgence of Pop up retail all over the US and Europe from one day shops to a one year boutique by Comme des Garcons. Read more about it here. Interesting brand alliances are making these pop up retail spots more and more creative.