Check out this new trend: massclusivity luxury for the masses, so to speak.
www.trendwatching.com/trends/2002/11/MASSCLUSIVITY.html
There is a lot action in this space, and it suits Asian countries well, where avoidance of overt demonstration of wealth is common. Sure, there are a few exemptions in new China (Shanghai) but for the most part Asian families do not care to show off their wealth. If semi-luxury goods become available for the segment of the market that has limited income, you will see a great increase in demand!
Remember Japan started its infatuation with brands at the affordable level (before we called it the "massclusivity" level). Now Japan is the biggest consumer of luxury goods per capita in the world.
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